Catch has been purchased by Wesfarmers

In news that will surprise many, it has been announced that Wesfarmers has acquired Catch Group for $230 million. Catch Group is Australia’s longest running and biggest online retailer. It is believed that Wesfarmers have purchased to group so that it can expand the product offerings of the website to include products such as food and liquor. Catch also owns brands such as Mumgo, Grocery Run, Brands Exclusive and The Home.

Catch Group have 1.5 million active customers and have almost 2 million products available on their website.

The deal came as Wesfarmers prepared to provide it’s annual update to shareholders on it’s strategy. Chief Executive Rob Scott hints that the deal will allow the group to build on a weakness in their Kmart and Target brands in online sales. Globally, many big businesses have a significant portion of their sales being attributed to online sales but Wesfarmers online sales for Target and Kmart are less than 3 percent of overall sales. This is a figure Scott believes can be improved with the acquisition of Catch with the goal of growing market share through online and being careful not to lose walk in customers.

Catch is seen as a website which has a lot of potential and room to grow.

Over the past few years, Catch has reinvented itself in a way expanding it’s product offerings massively and even allowing third party vendors to sell their products via the Catch website.

For great deals on Catch, use a Catch coupon here.